Writing Tips

• Mind your mind-set

• Think like a visionary

• Writing vs. strategic writing

• Get rid of stuff

• Simple is not popular

• Each web site is a puzzle

• 4 elements of a web site

• How to cook a web site

• Use a table outline to build and expand

• Include strategy at every step

• Build on and around your core

• Move from cloudy to clear

• Build a cloud outline

• Start with the Bow and Arrow tool

• Build with verbs and nouns

• Writing is a lot like building

• Why you should focus on one reader

• Talk before you write

• Establish your direction

• Don’t color your world

• Develop your own process

• Empower small teams

• Write for one reader

• Flip your writing process

• Avoid “preventative”

• Don’t use “utilize”

• Avoid “located in”

• Say NO to “in order to”

• Only one space after a period

• Show interest in your client

• Get to the core of your message