Build Your Proposals with Thematic Impact

Proposals Can Be Dull

The average proposal is poorly engineered, a rambling read, and a chore to comprehend because it lacks:

Unity
Clarity
Interest
Strategy
Core message
Human interest
User friendliness

Modules Make Impact

Building your proposal as a series of 2-page thematic modules will make your response (bid):

Simple
Strategic
Persuasive
Compelling
A pleasure to read
Clear parts of a unified whole
Easy to unwrap and understand

The Key is to Build each Module with the same Organizational Strategy

(1) Break your proposal into major topics. (2) Establish key themes for each topic. (3) Build a module for each theme. (4) Your proposals will impress and readers will thank you.

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NOTE: This modular approach was devised by engineers at the Hughes Aircraft Corporation when they were swamped with writing proposals (bids) for military contracts during the Cold War. They wanted an efficient method that would bring more control, consistency, and success to their efforts. They called it the Sequential Thematic Organization of Publications (S.T.O.P.) method. By strictly adhering to the 2-page module for each theme, they made their writing more concise and their message easier to digest. They won a lot of contracts, too.