Business Through a Glass Darkly

Just like people, companies and customers have a hard time seeing each other as they really are and a hard time seeing themselves the way others see them.

The ultimate responsibility, however, lies with the company.

As a company, it is hard work to step out of your shoes (your professional image) and into the shoes (the needs and wants) of the customer from the customer’s perspective.

How you meet this challenge leaves a strong and often lasting impression on all your customers. It can even define your business reputation.