Our Process

WE DISTILL information about your products and services into a core message that appeals to the business needs and the human values of your customer. Using this core as the foundation and structure, we build layers of contiguous content around it. The result is targeted communication with thematic integrity and high reader impact.

1. Targeted Analysis
We pinpoint your subject, purpose, audience, and intended results. From these key elements we distill a core message as the foundation and hub of your communication strategy.

2. Strategic Planning
We build thematic layers one at a time on top of the foundation for optimum delivery of all your content.

3. Layered Organization
We ensure that each layer (module) of content and all its details tie into and reinforce the central core.

4. Design Excellence
We tailor all style sheets and graphics to reflect the key benefits being offered by your core message and content.