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Write with Impact
Use these 9 tools to transform any message and win more business.
- Avoid the temptation and clutter of sales jargon.
- Know what readers want.
- Know what readers don’t want.
- Limitations of readers and writers.
- Target your topic.
- Sketch a little.
- Write for one reader.
- Get to your core message.
- Use the AIDA method.
Improve the RFP Process
An article about how to improve the process on both ends.
- Dispense with the cover letter.
- Give bidders a response template.
- Don’t provide evaluation criteria.
- Involve writers in BD decision-making.
- Do away with color review teams.
- Build a comprehensive response matrix.
- Respond in 2-page solution modules.