How do You Build Proposals?
Do you copy and paste?
Instead of treating each proposal as vital content for a critical new opportunity?
Is your message lackluster?
Instead of persuasive, fact-based, and powerful?
Do you use a standard format?
Instead of thinking how to present your content for the highest possible impact?
The standard approach to proposal writing is limited in scope and strategy. It’s geared toward ‘winning’ the contract without serious consideration given to explaining how you will perform and how well your solution will deliver if you win.
The strategic approach elucidates how you will deliver a superior product. It’s built to convince the customer of your ability to address their needs with the best possible resources—which is a key factor in being selected as a finalist.